Industry insight in automotive and motorsport for the Gulf, from sports marketing exec and pro racing driver Will Powell · 20 August 2026
This week, from Will
F1 returns, and UAE used luxury cars stay strong
Welcome back. Motorsport is having another big moment on the big screen. On the back of the runaway success of Apple's F1 film, Netflix has just announced a MotoGP heist thriller, with Alan Ritchson and a Fast and Furious writer attached. More eyes on our sport is good for everyone in it, and it keeps pulling new fans toward the real thing.
F1 is back
And the real thing returns this weekend, as F1 comes out of its summer break at the last ever Dutch Grand Prix. Max Verstappen used his home Grand Prix to sign with Red Bull to the end of 2030, extending a deal that only ran to 2028. This halted the rumour mill, fuelled over the summer break by Max being seen on Toto Wolff's yacht in the south of France, that he could switch to Mercedes. But with Christian Horner gone, Laurent Mekies now in charge and many of the changes Max's camp wanted finally made, Red Bull have dug deep to keep him, even with the car off the pace under the new rules. The knock-on runs down the grid too. With no Red Bull seat opening up, Williams announced they would retain Carlos Sainz, although they have had to up his pay to 30 million euros, having likely prepared the big offer as Sainz was the name most tipped to replace Max, had he moved.
On the cars
We are about to get Q2 new car figures for the GCC, but the used market is the one to watch, and it stays resilient. The ultra-luxury end, 800,000 AED and up, is particularly strong, and we're seeing that at RMA Motors. High net worth individuals moving to and living in Dubai are far better insulated from the economic headwinds, the regional tensions with Iran included, so they simply keep buying the cars they want. It's reassuring the Dubai dream is still alive and well, with many already able or aspirational buyers still in the market. We are also seeing more of those bigger deals go through on newer payment methods, crypto among them, which we've already adapted our business to accept and welcome, and maturing financial services providing no-money-down deals with sensible interest rates.
Despite the conflict, the UAE is still set to attract more than two million new residents by 2030. The government made a compelling case to professionals, entrepreneurs and investors worldwide to move here before this conflict, and it's now likely to double down on those efforts. Whether drawn by enhanced golden visas, state business funding, or the billions going into new infrastructure like Palm Jebel Ali and Al Maktoum International Airport, that means more newcomers arriving and starting fresh here. In the car market, these families are often poorly served, as accessing finance in the early days is tough for anyone arriving with no local credit history. Expat families tend to buy used cars outright or take long-term rentals. It's a gap we'd like to see the banks close, potentially with state support, as they have with the new monthly rental packages.
Plenty more below, including the best bars and restaurants in Dubai to watch the F1. See you in a couple of weeks.
Verstappen commits to Red Bull until the end of 2030
Ending a summer of Mercedes and McLaren rumours, Max Verstappen has signed a new deal through 2030, extending a contract that only ran to 2028. The announcement lands on the eve of his home race, the final Dutch Grand Prix, with Red Bull off the pace this year and now led by Laurent Mekies.
Netflix is partnering with actor Alan Ritchson and a Fast and Furious screenwriter to produce a new heist thriller set against the backdrop of MotoGP racing.
Oman's Automobile City to launch in Salalah next year
The first phase of Oman's Automobile City project in Salalah is set to open in Q2 2027, with construction nearly half complete. The facility aims to serve as an integrated hub for the automotive sector.
$15M license plate spotted on Mansory Tesla Cybertruck in Dubai
A Mansory-modified Tesla Cybertruck worth around $100K was seen in Dubai sporting a license plate valued at $15 million, in what's being described as just another day in the emirate.
Gran Turismo 7's Free Stealth Car Giveaway Back Online Until August 31
Entries for GT7's Round 2 Viewers Gift Campaign are working again after last weekend's outage, with players able to claim the free Toyota FT-1 VGT and Mazda 787B Stealth Models until August 31.
We've a few examples of the popular Defender in stock. This one is a particuarly nice colour and specification, ready to be upgraded with a kit or just smart as it is.
Formula 1 is back from its summer break this weekend, and it's a big one: the final ever Dutch Grand Prix at Zandvoort, run for the first time as a Sprint. Here's what's worth watching around the world.
This weekend · 21–23 August
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F1: Dutch Grand Prix at Zandvoort, Sunday 23 August (race 5pm Dubai). F1's return from the summer break, the final ever race at Zandvoort, and a Sprint weekend, with Antonelli, Hamilton and Russell locked in a three-way title fight.
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IndyCar: Freedom 250 on the Streets of Washington, D.C., Sunday 23 August. A brand-new street race in the US capital.
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BTCC: British Touring Car Championship at Donington Park, Sunday 23 August. One close to home for us.
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MotoGP: On its summer break this weekend, back next week at Aragón, 28–30 August.
Coming up: MotoGP at Aragón (28–30 Aug) and the NASCAR Cup regular-season finale at Daytona (29 Aug).
Best Places in Dubai To Watch F1’s Return
F1 is back this weekend for the Dutch Grand Prix. If you are watching out and about, here are three of the best bars and restaurants showing it around Dubai.